Our House in Numbers: One Week, 1.23 Million Views, Nearly 25,000 Interactions

One week of digital human rights advocacy reached more than 1.23 million people across major platforms.

During the past week, Our House Centre for Human Rights and Relief generated 1,237,883 views across Facebook, Instagram, YouTube, TikTok and partner media channels. During the same period, audiences recorded 24,748 interactions through likes, comments, shares and other forms of engagement.

For an exiled human rights organization operating with extremely limited financial and human resources, these figures demonstrate that strategic use of modern digital tools can significantly expand the reach of human rights advocacy and bring neglected issues into public debate.

Weekly Results

Facebook

548,300 views
10,085 interactions

Instagram

320,211 views
11,890 interactions

TikTok

292,600 views
2,773 interactions (likes, comments and reposts)

YouTube

Including the official Our House channel, Olga Karach’s personal channel and an interview broadcast on journalist Yevgeny Kudryats’ YouTube channel:

76,772 views

Weekly Totals

1,237,883 views
24,748 interactions

Even when counting only the platforms that provide an official engagement metric (Facebook and Instagram), the weekly total reached 21,975 interactions.

What Resonated with the Audience?

The strongest public response came from content addressing some of the most pressing challenges currently facing Europe.

Throughout the week, Our House published videos, interviews and analyses covering:

the rise of far-right movements and extremist rhetoric;
growing xenophobia across European societies;
hate speech directed at refugees and migrants;
the emergence of a “culture of the enemy” in public discourse;
increasing attacks and violence against refugees, particularly in the Baltic States and elsewhere in Europe;
democratic security, human rights and the protection of politically persecuted people.

These are no longer abstract policy discussions. They increasingly shape the everyday reality and security of refugees, political exiles and human rights defenders across Europe.

Why These Numbers Matter

These results were achieved without a professional communications department and without any advertising budgets.

For organizations working with politically persecuted women, visibility is not merely a communications objective—it is a form of protection. Making these stories visible helps ensure that the women behind them are not forgotten.

These figures represent just one week of work. In seven days alone, Our House reached more than 1.23 million views and generated nearly 25,000 interactions across four major social media platforms. They demonstrate that even a small civil society organization can achieve substantial public impact when strategic advocacy is combined with modern digital technologies and a clear commitment to defending human rights.